“It was sheer luck that I was introduced to Monica, her reputation as a creative thinker was obviously well known to others and thankfully our introduction happened. Monica understood me - and my desire to affect social change. Her confidence in me and her well developed strategic approach kept our work focused, produced measurable outcomes, all the while in her uniquely relaxed style. Monica's incredible wealth of knowledge is truly the reason GOCO has such a solid foundation from which grow. Monica delivered timely advise and clear direction, she understood when I felt overwhelmed but was able to gently guide me toward success.”
~Lesli Gaynor
Founder and CEO
Lesli is a community activist at heart. She envisions catalyzing co-ownership of housing as a way to build community. I see enormous potential for meaningful impact in her vision and as such, this project was more truly fun that work.
We started by outlining what would help her accelerate the growth of her business. This included setting specific business goals, outlining the customer journey, identification of market segments, characteristics and mechanisms to engage customers, as well as the marketing strategy including the creation of key messaging and a website for GOCO.
Over 7 months, we completed this work, designing the GOCO service, re-launching the website with capacity building content as well as hosting 2 launch events for over 150 prospective clients.