Nicole Aschoff’s article on how Whole Foods represents the failures of conscious capitalism challenges us to “take a hard look at models that claim to solve the ills of capitalism without challenging the in-build drives of our for-profit systems”[1]. Aschoff questions the capability of sustainability advancement to meaningfully address the unintended environmental and social consequences of our existing capitalist model.

This is a critically important area for investigation, discussion and debate. Meaningful discourse combined with a commitment to building a society where humans and nature thrive and where we build opportunities for broad participation in wealth creation may lead to a fundamental shift to our current approach, areas of work as well as allocation of human and financial resources.