There is no way Mother Nature would be even remotely satisfied with Apple's progress

I saw the recent Apple ad and felt instantly uncomfortable.  In a year where forest fires, floods, hurricanes, and growing emissions are daily occurrences and news headlines, there is no way that mother nature would be even remotely satisfied with this progress.

I feel this ad is not only untruthful given today’s context but harmful.

It is untruthful because it creates a perception that this is sufficient progress.  In the ad, Mother Nature is ok with the status and will come back next year to check in.  This is not where we are on climate.  To paraphrase Greta Thunberg; Our house is on fire, and we need to act like it.  

What does acting like your house is on fire mean?  Well first and foremost, it is not stopping to spend millions on a selfie of you working to reduce the flames in the doorway of the house. Instead, it is recognizing that the whole house is on fire, that we are all contributing to this fire, getting all hands-on deck to stop contributing to the fire and to build the systems that enable fire prevention.

So, what would this mean for Apple?  Well, it would mean really thinking about what a technology company in a sustainable, socially just world looks like.  It would mean wrestling with a business model that is reliant on continually growing consumption of products made with natural resources and leaving behind mountains of e-waste and polluted waters. It would involve elimination of planned obsolescence, and embracing upgradeability, reparability, and circularity. 

It would involve getting all hands-on deck.  In the case of Apple, that means stopping efforts to avoid taxes which provide much needed resources to governments to help address sustainability and help build a socially just society.  It is appalling that Apple has avoided $15 Billion in taxes.  This is not all hands-on deck.  It also illuminates the abundance and scale of private sector resources working to advance current business models that are incongruent with sustainability while paltry pennies are made available to those impacted by and fighting for meaningful climate and sustainability action. 

It is harmful because it creates a perception that we are on track, that incremental improvements and carbon neutral products will collectively add up to the change that we need.  That can not be further from the truth.

Instead of doing what we are doing today in a more “environmentally friendly manner”, we need to reimagine what business looks like in a sustainable socially just society.  We need to invest the financial and human resources to not only move there but to also build the systems that will catalyze this movement.  That means we must take our resources and build the relationships, and systems structures (policies, programs, incentives and penalties…) required to enable this transition.   This is nicely stated in EY’s 2022 report “In the quest for sustainable development, the only thing more dangerous than the absence of progress is the illusion of it.”

I’d like Apple and all businesses to think about how mother nature is reflected on the Board and how her influence on decisions might be reflected in a sustainable world?  How might representatives from communities impacted by e-waste influence the design and strategies around design, repair and upgrading?  How might employees from suppliers like FoxConn be at the table when discussing not only supply issues, but also employee pay, timelines, human rights violations and the sad state of worker suicides?  How might we ensure that scarce resources are used to lobby for legislation and supports that strengthen and catalyze sustainability efforts instead of those that benefit specific organizational interests or worse yet erode previous progress?

Now to give Apple and all businesses making an effort credit, using 100% clean electricity, reducing transportation emissions, phasing out plastics in packaging, and investing in forests is good work.  And yes, we want to see more work like this. 

But let us be clear, this is insufficient and positioning it as sufficient is harmful. It serves to make opaque the work that really needs to be done. 

Women & Money - We're facing death by a thousand paper cuts

As a woman I know all too well about the many financial penalties we face. The list is long ranging from the gender pay gap (we earn $0.87 for every dollar a man earns), and the extra responsibility for children and family care (we spend an average of 3.9 hours per day on unpaid work, 1.5 hours more than men) to the pink tax where women routinely pay more than men for a variety of items ranging from mortgages to car repairs.

What I had not done was put this information together. I had never really thought about the collective impact of all these disadvantages.

That is until, I had the privilege of talking to Kristine Beese, founder of Untangle Money.

Kristine told me about how women get paid less than men (female dominated industries that pay less than male dominated industries and within each, women get paid less). At the lower end of the financial spectrum, this has significant implications on the health and wellness of women. It threatens quality of life, limits investments in enablers of success like education, and significantly increases risks for dependency. I have seen this first hand – my mother worked as a seamstress in a factory and was financially dependent on my father who was abusive.

At the higher end of the financial spectrum, it has significant financial implications. After reading Robyn Doolittle’s Globe and Mail article on the wage gap between female equity partners at top law firms, Kristine did some math. The article found that men at the equity partner level made an average of $371,596 more each year than women at that tier (a 25% pay gap). If the gap exists for 10 years and the money is invested at 4.5%, then it is worth $4.7M dollars.

Kristine discussed how women’s salaries peak around 40 and men’s peak around 55 , creating many decades of higher salaries for men. She talked about how women hit middle management and struggle to get beyond, how women struggle with fitting in the networking and social activities that often lead to greater opportunities, how more wealth is passed down to men, how men make more financial decisions and how women spend less time in the workforce due to child and family care, receiving less in pensions and the list goes on….

When you put all of this together, women have a higher risk for financial struggles. The 2019 Canadian Financial Capability Survey revealed that women make up 60% of those Canadians who are struggling to manage their day-to-day finances.

So, the question becomes, how do we fix this.

From an individual perspective, we women need to step up and take ownership over our finances. We need to understand that this is happening to us. We have to take time to both figure out how and then push towards addressing it in our own lives. So that means everything from problem solving how to increase our incomes to actively managing our money and planning for retirement. Untangle Money can provide support on the latter and also shares great insights and perspective via social media and financial book clubs.

From a systemic perspective, we need to collectively address this. This is not an isolated issue and it is not the sole responsibility of under resourced women to build a fair and equal system for everyone. We need our political, public, private and not for profit sector leaders to recognize the financial resiliency of women as a key issue and dedicate meaningful resources to addressing it. Yes, that means budget increases to provide equal salaries and investments in pensions, collective investments in childcare, and financial capacity building. It also means a shift to intentionality. We can build a fair and equal society by deeming it important and intentionally prioritizing our resources to make it happen.




Sources:

1. Gender pay gap: https://canadianwomen.org/the-facts/womens-poverty/

2. Unpaid work: https://www.theglobeandmail.com/canada/article-power-gap-backstory/

https://www150.statcan.gc.ca/n1/pub/89-503-x/2015001/article/54931-eng.htm

3. Pinktax: https://www.chatelaine.com/living/10-things-canadian-women-pay-more-for/

4. Gender pay gap at legal firm: https://www.theglobeandmail.com/canada/article-wage-gap-between-male-female-equity-partners-at-top-law-firm-averages/
5. Women's higher risk for financial struggles: https://canadianwomen.org/the-facts/womens-poverty/

Aspiring to thrive: Building a shift to a new political economy

Written with John Stapleton of Open Policy Ontario

For a brief moment at the beginning of the COVID19 crisis, our principal political and economic paradigms converged. Without any significant controversy, the government moved to provide new benefits that quickly became the largest income security intervention in Canada’s history.

Every region in the world today struggles to emerge from the pandemic crisis. At the same time, there is broadening awareness that we live in an era of entrenched and increasing economic inequality. In this pandemic time, many have also awoken to the ugly ways that racism operates in our society.

There is a collective recognition that we need to create a new normal. Although Canada is frequently ranked as one of the best places to live, poverty and inequality are deeply woven into our country’s fabric. The trend has been growing for more than a generation.

Is this the moment when we start to reverse that trend for a new generation?

The paradigms

In living memory, two political and economic paradigms have dominated our discourse about how best to ensure the public good. Although each embodies a range of theories and belief systems, for our limited purposes let’s call them the alpha paradigms — ‘right’ and ‘left’. 

One favours market forces and smaller government to create fertile ground in which individuals can strive and thrive.  The other calls on government to tax, regulate, and invest in people and infrastructure — thus countering some of the undesirable consequences of the market approach.

But a new paradigm – let’s call it ‘the beta paradigm’, or ‘populism’– has sadly emerged in our times.

As economic inequality grows, a political and economic  system can evolve to the point where those without resources spend all their time struggling to survive. Meanwhile, those with resources get more and more focused on inhabiting and advancing their personal lives. The system keeps refining itself to the advantage of those with resources and power.

A discussion paper for the International Monetary Fund puts it this way:

“Individuals have an incentive to divert their efforts toward securing favored treatment and protection, resulting in resource misallocation, corruption, and nepotism, with attendant adverse social and economic consequences. In particular, citizens can lose confidence in institutions, eroding social cohesion and confidence in the future.”

Internationally and in particular south of the border, frustration and anger has built in those who have been working hard to be successful in a system that is not designed to reward them. There is an urgency to “fix it” that is resulting in a lack of empathy for the perspectives of others and a fierce advocacy for poorly thought-out solutions. People with very little power are becoming so frustrated that they are even willing to trade their own self-interest for an illusion of power and control.

Enter a demagogue. A right-wing demagogue? A left-wing demagogue? Doesn’t matter. When inequality gets really bad, demagogues get traction. The idea of the general public good becomes grossly distorted. Damage gets done and takes decades, and billions, to repair.

In Canada, we have increasingly entrenched paradigms on the right and the left, but we have not yet lost ownership of our collective future. In fact, we have experienced a moment of convergence in the face of a common crisis.

Is there more that we can do with this moment?

Through the lens of ‘possibility’

We tend to oscillate in favour of one or the other of the two alpha paradigms and their competing visions of how to achieve growth and prosperity. This back and forth is costly. We waste money when we lurch from one approach to the next, doing and undoing, and lose valuable time while the problems keep piling up opening us up to increasing frustration and anger.  We cannot afford to do this anymore.

We need an understanding that neither paradigm is perfect, neither will win. A democratic system ensures, and requires for its own health, that political leadership change from time to time. But we believe that much of the oscillation inpolicy should end, in favour of a shared vision of what it means to thrive.

To thrive is to flourish, grow, and prosper. This is a broadly valued outcome for all Canadians, embraced by both the right and left paradigms. It means individuals and families have the ability and opportunity to progress towards personal, community, and national goals. To thrive is not just to survive. It is to be resilient.

We need to focus on how best to get where we all want to be. What would a system designed to encourage a thriving Canada look like? To figure this out, we need to stop the ideological back and forth and focus on outcomes. It means taking an approach that:

  1. Holds a collective threshold of success as a desired outcome

  2. Enables accessible pathways to desired outcomes

  3. Eliminates systemic barriers to outcome achievement

  4. Thinks in generational timeframes.

Such an approach requires that we shift our focus away from the interests of particular groups and issues. Instead, we need to clarify and advance what’s needed for all Canadians to thrive.

Such an approach requires a sharp eye for the places where people are striving to thrive against sullen, rooted, systemic barriers to equality – as opposed to the healthy frictions of social and commercial competition.  It also requires mechanisms that create positive feedback loops toward our collective threshold of success.

An example: Inequality and wages

There is a growing consensus among thinkers who adhere to both the right and the left alpha paradigms that extreme inequality is incongruent with a healthy economy and a healthy society. Thinkers on the right are more inclined to believe that inequality is in the natural order of things. But a more nuanced discussion is quite possible around the point at which inequality begins to be detrimental. It is logical from a business perspective to agree that at some level, inequality becomes a deterrent to advancing a thriving Canada.

If we can agree to that, then we can agree that wages are an important intervention point. Average wages have stagnated for the last 40 years. Precarious employment has increased by 50% over the last twenty years. Current minimum wage levels result in an annual salary of $25,000 or a monthly salary of just over $2,000. With today’s housing and living costs, this is insufficient to enable the average Canadian to survive — much less thrive.[1]

There are numerous proposed approaches to this problem, including:

  • A guaranteed basic income

  • A commitment to living wages

  • Tax incentives and penalties related to employee wage levels, perhaps taking into account the ratio between CEO pay and the lowest paid employee.

  • Mechanisms to curb the disproportionate allocation of resources to management and capital gains.

  • A thorough look at what is needed to make employment within a ‘gig’ economy more equitable.

Thinkers on the left and right differ on the need for reducing wage inequality and the appropriate policy approaches. For example, many advocates on the left argue for increases to the minimum wage. Market champions argue that this is not an effective poverty reduction strategy and in fact has negative, unintended consequences for the working poor.

Our proposed approach avoids trying to resolve any of the core beliefs of the two dominant paradigms. We are in favour of focusing on collaboration to achieve mutually desirable outcomes. That means developing a comprehensive strategy that takes into consideration the benefits, challenges and ability of each policy mechanism to contribute to a collectively desired set of outcomes.

Moving forward

This approach contrasts drastically  with what is happening today. First, there is no shared understanding of a threshold of success — what it would mean, for example, in terms of wages and income, for members of Canadian society to thrive.

Second, the lack of collective commitment to a desired outcome encourages stakeholders to invest all of their time and resources in advocating for one particular policy option. This limits our advancement, as we need a variety of mechanisms to curb inequality and to achieve our desired threshold of success.   

A collective focus on desired outcomes, enabling accessible pathways, and eliminating systemic barriers will work to avoid the social, economic, and political upheaval caused by growing inequality. That in turn will help us to avert the threat and impact of populist non-solutions.